"I never knew how valuable a short and simple domain name could be. My site existed for four years under an abstract 8 letter domain and got very little traffic. I was scared to risk tens of thousands of dollars on a shorter, clearer domain, even though I felt like the site had grown to be very useful. Then I noticed that the domain I wanted—PLDB.com—was now available to lease. I could dip my toe in the waters without betting our family's house. Wow! What an impact it made. Within a month we had product market fit and the rest is history. We will long be partners and friends of Blue Nova and admire their innovation and commitment to stewardship and making the web a better place for us all."