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A New Age: Domain Leasing

Updated: Jun 2, 2022

Think of your domain name as an investment in a prime piece of online real estate. Building a business with a premium name can be like operating a retail store in a busy shopping district. You will attract instant traffic and leads. The problem is that the majority of the premium domain inventory is taken or unaffordable. That's why Blue Nova Inc., in conjunction with the platform, has launched an initiative to make these premium domains available to entrepreneurs at a fraction of the acquisition cost.

How you may ask? Through domain leasing.

Obtaining Your Dream Domain Is Simple

Domain leasing provides indefinite access to the domain for a relatively small fee, when compared to owning a similar high quality name. At lessees have exclusive rights to use the domain for as long as they want with no expiration date. Lease forever, cancel whenever. It's that simple.

The domain lessor has no control over the domain during your lease. You have full exclusive rights to use the domain for your specified use.

At, they offer the option to cancel any time, or continue for as long as you want. Know that a domain name alone does not translate into success, leasing offers the opportunity to test and measure if/how the domain adds value to your business without having to sink a huge chunk of capital upfront.

Research states that over 50% of business fail within the first 5 years. Our record confirms this as we have seen a 56% cancellation rate. Could you imagine the money spent had they bought their domains?

Furthermore, the monthly rate is much lower than possible sticker price. Business owners and entrepreneurs can budget for a small monthly amount rather than a huge upfront capital expense. Just google ‘premium domain sales’ to see the price range for some of these domains.

Re-Branding Your Business

Domain leasing also enables greater flexibility and reduced risk if the business chooses to rebrand in the future. Re-branding with a premium domain means that there is an opportunity to grow, innovate, tap into new businesses or customers, and to reconnect with your audience. Start-up businesses can often outgrow their original vision for the brand and need a new name to reflect that change.


The parent company of the social media giant Facebook changed its name to Meta. According to the brand, "the name represents the company’s move further into the metaverse. « Meta » translates to “beyond” in Greek and the company chose a matching infinity loop logo, that was shortly applied to all apps owned by the company including Whatsapp, Instagram and Messenger."

Why did Facebook rebrand to Meta? Our guess is:

  • To improve the brand reputation

  • To match a bigger vision as they have outgrown their original mission.

We want you to be a successful business owner, not just a domain owner in the long run. We invite you to save your cash and place it where your focus should be, on establishing and growing your business.

Visit today to get started with your dream domain.

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